Published: June 2012
No. of Pages: 223
Price Single User
license: US $ 2695 Corporate User License: US $ 5995
Overview:
Mobile Commerce is both an opportunity and a threat to carriers as many third parties seek to offer alternatives to network operator based offerings. Competitors include established players such as PayPal as well as many start-up companies. Incumbent operators face the threat of Google and other larger players that wish to dominate this large market opportunity.
In addition, carriers are faced with decisions regarding various technologies, solutions and approaches. There is also a need for careful consideration with respect to the cross-over between mobile advertising/marketing and mobile commerce. Carriers must therefore consider everything from Near Field Communications (NFC), 2D Bar Codes, Abbreviated Dialing Codes, Short Messaging and other customer interface approaches to mobile wallet, integration with financial institutions, debit versus credit, and more.
This research provides analysis of the major technologies, systems, solutions, applications and players. It also analyzes the relationship between mobile advertising/marketing and mobile commerce and answers the question why carriers cannot have one strategy in isolation from another. Carriers must have an integrated strategy to be successful as digital media, content, advertisements/marketing, applications, and commerce evolve to become increasingly mobilized. This research provides critical analysis and recommendations for wireless services to assist them in infrastructure, application, OSS integration, and partnering decisions associated with mobile commerce.
- Target Audience:
- Mobile Network Operators
- Mobile Software Developers
- OSS/BSS Solution Providers
- Social Commerce Vendors
- Handset and Tablet Manufacturers
- Mobile Payment Service Providers
- Content and Applications Aggregators
- Mobile Marketing and Advertising Providers
- Telecommunications Infrastructure Providers.
Table Of contents
1. EXECUTIVE SUMMARY
2. INTRODUCTION
2.1.1 M-COMMERCE APPLICATIONS
2.2 M-COMMERCE VALUE CHAIN
2.2.1 THE MAIN PARTICIPANTS IN MOBILE COMMERCE
2.2.2 (MOBILE SERVICE PROVIDER) STRATEGY FOR USER APPLICATION
2.3 MOBILE COMMERCE SERVICE REVENUES VS CONVERGED SERVICES
3. TELECOMS STRATEGIES TO ENABLE M-COMMERCE APPLICATIONS
3.1 USING LOCATION BASED SERVICES WITH MOBILE COMMERCE
3.2 LOCATION BASED SERVICE
3.3 THE ROLE OF TELECOMS IN LOCATION COMMERCE
3.3.1 LOCATION BASED SERVICE GAMING
3.3.2 LBS REGULATIONS
3.4 LOCATION COMMERCE
3.4.1 LOCATION SYSTEMS
3.4.2 MAP SYSTEM
3.4.3 CONCLUSION
3.5 THE FUTURE OF THE LBS
3.6 LOCATION COMMERCE CHALLENGES
3.6.1 USERS PRIVACY IN LOCATION COMMERCE
3.6.2 WHAT CAN BE DONE TO PROTECT USER PRIVACY IN LOCATION COMMERCE
3.6.3 USING LOCATION COMMERCE AS OFFLINE APPLICATION TO INCREASE PROFIT
3.6.4 LOCATION COMMERCE AND MOBILE BUSINESS APPLICATION
3.7 LOCATION COMMERCE + SOCIAL COMMERCE = COMMERCE SUCCESS
3.8 LOCATION COMMERCE APPLICATIONS AND ITS CHALLENGES
3.9 LOCATION COMMERCE MARKET VALUE 2012-2017
3.9.1 FACEBOOK AND LOCATION COMMERCE
3.9.2 NEW LOCATION COMMERCE APPLICATIONS AND VENDORS
3.10 MOBILE TV IN MOBILE COMMERCE
3.10.1 MOBILE TV ECOSYSTEM
3.10.2 THE OPERATORS ROLE
3.10.3 HANDSET MANUFACTURERS ROLE
3.10.4 SOFTWARE VENDORS ROLE
3.10.5 CHARGING IN MOBILE TV
3.10.6 SPECTRUM
3.10.7 CONCLUSION
3.11 MOBILE ADVERTISING STRATEGIES
3.12 MOBILE MESSAGING VENDORS GROW UP
3.13 MOBILE MESSAGING, MOBILE SEARCH CRITICAL ADVERTISING TOOL
3.14 LOCALIZED MOBILE ADS DRIVE KEY SALES IN SPECIFIC VERTICALS
3.14.1 MOBILE VIDEO AND APPS IS FASTEST GROWING CONTENT SECTOR
3.14.2 ADVERTISING SPENDING GROWTH FORECASTS 2012 TO 2020
3.14.3 EUROPEAN MOBILE MARKETING WILL GROW GRADUALLY
3.14.4 EUROPE MOBILE MARKETING EFFORTS MATURE SLOWLY
3.14.5 ASIA REMAINS MOBILE GLOBAL LEADER; U.S. LAGS
3.14.6 GROWTH OF MOBILE MARKETING SPENDING FACES CHALLENGES
3.15 MOBILE MARKETING VENDORS MAKE THEIR MARK
3.15.1 SUPPLIERS PROVIDE DIVERSE SET OF OFFERINGS
3.15.2 ADVERTISING NETWORKS VIE FOR LEADING BRAND CLIENTELE
3.15.3 GLOBAL MARKET SPENDING TO REACH $54B BY 2020
3.16 RECOMMENDATIONS FOR THE MOBILE MARKETER DURING AN ECONOMIC DOWNTURN
3.16.1 IMMEDIATE MEASUREMENT OF SUCCESS ATTRACTS ADVERTISERS
3.17 MOBILE VIDEO ADVERTISING TO ENHANCE MOBILE COMMERCE
3.17.1 CASE STUDY: MOBILE VIDEO ADVERTISING AND MOBILE COMMERCE
4. THREATS TO THE TELECOMS IN MOBILE COMMERCE
4.1 GOOGLE BUSINESS MODELS IN MOBILE COMMERCE
4.2 CLOUD COMPUTING AND THE TRANSFORMATION OF GOOGLE MOBILE APPS
4.2.1 GFS II
4.2.2 BIGTABLE
4.2.3 MAPREDUCE
4.2.4 MEMCACHE
4.2.5 APPENGINE
4.3 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY
4.3.1 MARKET STRATEGY
4.4 GOOGLE APPS MARKETPLACE AND MOBILE APPLICATIONS
4.4.1 MOBILE COMMERCE IN GOOGLE CLOUDS
4.4.2 ECONOMICS OF THE CLOUD AND ITS BENEFITS FOR GOOGLE
4.4.3 SWOT ANALYSIS FOR GOOGLE CLOUD SERVICES
4.4.4 GOOGLE MOBILE CLOUDS POTENTIALS IN THE MOBILE COMMERCE INDUSTRY
4.5 NFC PAYMENT VS CLOUD-BASED PAYMENTS
4.6 MOBILE PAYMENTS IN THE CLOUD
4.6.1 MOBILE DEVICES IN THE CLOUD
4.6.2 CLOUD-BASED MOBILE PAYMENT
4.6.3 PAYPAL CLOUD BASED MOBILE PAYMENT
4.6.4 THE FUTURE OF THE MOBILE PAYMENT: NFC OR CLOUD-BASED PAYMENTS?
4.6.5 CONCLUSION
4.7 GOOGLE ANDROID IMPACT ON MOBILE COMMERCE
4.8 ANDROID APPLICATIONS ANALYSIS
4.8.1 SWOT ANALYSIS FOR THE ANDROID OS
4.9 MARKET OVERVIEW
4.9.1 MARKET FORECAST
4.9.2 MARKET SHARE
4.9.3 MARKET ANALYSIS
4.9.4 MARKET PREDICTIONS
4.9.5 BUSINESS OPPORTUNITIES
4.9.6 TRENDS IN MOBILE SOFTWARE DEVELOPMENT
4.9.7 MOBILE CLOUD SOFTWARE DEVELOPMENTS
4.9.8 APPLICATION BILLING
4.9.9 HANDSET BUSINESS TRENDS
4.10 ANDROID OS FUTURE
4.10.1 ANDROID HARDWARE DEVELOPMENTS
4.10.2 CONCLUSION
4.11 GOOGLE MOBILE COMMERCE APPLICATION WHICH IS ALTERNATIVE TO THE TELECOMS SERVICES
4.12 GOOGLE MAPS
4.12.1 GOOGLE LATITUDE
4.13 GOOGLE IN SOCIAL COMMERCE
4.13.1 MOBILE COMMERCE AND SOCIAL SELLING THROUGH GOOGLE APPLICATIONS
4.13.2 GOOGLE+ AND LOCATION SERVICES
4.13.3 FACEBOOK SOCIAL SELLING VS GOOGLE+ SOCIAL SELLING
4.13.4 SWOT ANALYSIS GOOGLE+ VS FACEBOOK IN MOBILE COMMERCE AND SOCIAL SELLING
4.14 THE FUTURE OF GOOGLE STRATEGY IN SOCIAL SELLING AND SOCIAL ADVERTISING
4.14.1 GOOGLE+ TO TAKE OVER FACEBOOK
5. MOBILE COMMERCE MARKET
6. USER ACCEPTANCE FOR NEW MOBILE COMMERCE APPLICATIONS
6.1.1 THE END-USER PERSPECTIVE
6.1.2 THE NETWORK OPERATOR AND THIRD PARTY PROVIDER PERSPECTIVE
7. CARRIERS STRATEGIES FOR MOBILE COMMERCE
7.1 MOBILE BANKING
7.1.1 M-BANKING EVOLUTION
7.1.2 M-BANKING BENEFITS
7.1.3 E-MARKETING AND M-BANKING
7.1.4 M-BANKING CHALLENGES
7.1.5 MANAGEMENT CHALLENGE
7.1.6 INCREASED CUSTOMERS EXPECTATIONS
7.1.7 SECURITY PROBLEMS
7.1.8 TECHNOLOGICAL CHALLENGES
7.1.9 SOLUTIONS
7.1.10 NORDEA'S WAP SOLO MOBILE BANKING SERVICE
7.2 THE END OF THE CREDIT CARD ERA AND THE RISE OF THE WALLET
7.2.1 ISIS WALLET
7.2.2 GOOGLE WALLET AND ITS SWOT ANALYSIS
7.2.3 GOOGLE WALLET CHALLENGES AND HOW TO OVERCOME IT
7.2.4 PAYPAL AND GOOGLE WALLET
7.2.5 VISA WALLET AND ITS SWOT ANALYSIS
7.2.6 SERVE BY AMERICAN EXPRESS E-WALLET AND ITS SWOT ANALYSIS
7.2.7 GOOGLE WALLET VERSES ISIS WALLET
7.2.8 COMPARISON BETWEEN CURRENT WALLET SYSTEMS
7.2.9 ADVANTAGES OF THE M-PAYMENTS SYSTEMS
7.3 MOBILE PAYMENTS MARKET 2012-2017
7.3.1 CURRENT MARKET SEGMENT
7.3.2 M BANKING INTERACTIONS
7.3.3 MOBILE APPS FOR MULTIPLE PLATFORMS
7.3.4 HTML 5
7.3.5 CURRENT PLATFORMS
7.4 HYBRID STRATEGY
8. TELECOMS STRATEGIES TO OVERCOME ALTERNATIVE MOBILE COMMERCE SOLUTIONS PROVIDERS
8.1 USING CLOUD COMPUTING
8.1.1 USING AMAZON CLOUD SERVICE WITH MOBILE COMMERCE
8.1.2 DEPLOYING THE CLOUD SERVICE WITH MOBILE COMMERCE
8.1.3 CLOUD FORMATION
8.1.4 SALES FORCE CLOUD GOES MOBILE
8.2 THE FUTURE OF THE MOBILE COMMERCE MARKETS WITH THE CLOUD
8.3 THE TRANSITION TO 4G AND LTE
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